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Uluru is a women’s fashion label founded and designed by Caroline Priebe. Priebe’s designs - predominantly luxury knit items - are produced using sustainable methods and biodegradable materials. While Priebe constructs her samples and patterns at the 5 IN 1 studio, alongside her partner Joy Olsen, and makes every effort to produce the wovens locally, she also collaborates with grassroots garment and textile workers in the production of her garments. More intricate pieces are hand-embellished and signed by individual artisans in Alabama, alpaca yarn is handspun and knitted by independent cooperatives of master knitters of in Peru, and cashmere and merino knits are manufactured in Hong Kong and Shanghai. This sustainable business model aims to benefit everyone involved in the production process. Pribe first became aware of sustainable design at the California College of Arts and Crafts, where she attended design school. While Priebe’s first job was at her parents’ furniture and gift store, Old Toll Road Village, in Milwaukee, WI, she began her fashion career at Donna Karan. She then interned for Maria Cornejo of ZERO and became inspired my Cornejo’s innovative, minimal silhouettes and simple but fashionable approach to knitwear. She eventually started her own line of innovative knitwear with the goal of building a sustainable luxury business that changed the way high-end garments were made. Uluru’s designs are simple yet stylish, intended to become foundation pieces in one’s wardrobe. Uluru’s luxury knitwear combines comfort and ease-of-fit with classic, seasonless fashion and a high-end, sensual feel. With her designs, Priebe aims to “make it easy for women to get dressed in the morning.” By combining environmental awareness and grassroots production with luxurious material and a timeless fashion sense, Priebe has created an innovative label that is both environmentally and stylistically sustainable. |