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Norman Rabinovich, founder of the multidisciplinary design studio + store, 5 IN 1, is the acting principal for the studio as well as creative director for the agency since August 2006. The inspiration was to create an organic entity, that is open to new designers with ideas and projects that fit in with the environment. As members have changed throughout the years, new influences and inspirations have kept the agency’s projects innovative, and up-to-date with creative, technical and new media trends across different disciplines making the model successful for all. He is a graphic designer by profession with work spanning the gambit from print and identity to interactive media and integrated marketing for such clients as Reuters, Rhizome, Havaianas, and Heavy.com, Absolut, Reebok, Comedy Central, Gen Art, and LG Electronics. Always an advocate for resolving the client’s challenges from a marketing, design and business perspective, Norman is able to deliver much more than integrated brand solutions. He can ensure the work produced will be engaging and distinctive, stand out in the competitive landscape, while keeping the brand consistent across the broad sum of touch points, offered at the agency. |
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